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# Everything you need to know about Birmingham’s new Monki store
- URL: https://www.birminghameastside.co.uk/everything-you-need-to-know-about-birminghams-new-monki-store/
- Published: 2018-12-19T10:31:11.000Z
- Updated: 2026-08-14T10:04:37.000Z
- Author: Lydia Johnson
- Tags: News, #Migrated-1786701253228, #wp, #wp-post, #Import 2026-08-14 09:54

H&M brand ‘**Monki**’ open their Birmingham store today (Wednesday 19th December) as the store continues to expand its presence outside London.

![](https://storage.ghost.io/c/63/9b/639bf577-7ed7-44fe-8d64-ac66eaeee42e/content/images/2026/08/stuttgart_dusseldorf_store_opening_4-1.jpg)

Stuttgart Monki store (H&M.com)

Offering a quirky yet affordable fashion experience, the H&M group brand looks set to be a welcome addition to Birmingham's shopping scene.

**Lea Rytz Goldman**, Managing Director for Monki, said:

> “We look forward to meeting Birmingham Monki fans and to offer them the full Monki experience.”

Monki provide a “Sandy cool meets Asian street style” vibe to young women. [Launching in 2006](https://www.drapersonline.com/news/monki-launches-on-asos/5050365.article?ref=birminghameastside.co.uk), the store now has 119 stores worldwide.

Birmingham joins London, Manchester, Belfast and Glasgow as one of the few UK cities to host a Monki store.

![](https://storage.ghost.io/c/63/9b/639bf577-7ed7-44fe-8d64-ac66eaeee42e/content/images/2026/08/6c52-monki-1-1.png)

© Provided by Trinity Mirror Plc

Monki are offering 20% off to customers throughout their launch day with the first 100 people receiving 40% off.

The new Monki store is located at 41-43 High Street. It opens its doors at 11.00.